Marketing plan continues 2 Essay Example | Topics and Well Written Essays - 750 words

Marketing plan continues 2 - Essay ExampleThis could include adding insurance services and thus far expanding overseas.The key success factors focuses on services and SISCO has to develop differentiation by offering tailor-made products. customer retention in the highly volatile market is essential and SISCO should devise packages to retain the customer base.SISCO demand to be cognizant of the fact that at any point of time, should the oil prices crash, the market for all its products could scrape down drastically. The company has to be prepared for this contingency while devising their ambitious plans.During their operation in the financial and mortgage industry, SISCO has developed its own customer base, thus cultivating its own niche market. An aggressive market will however lead to a growth of its customer base, thus making its presence wide known in Jeddah.SISCOs core business shall be the supply of financial services to both individuals and business owners, who have intere sts in the mortgage and property development industry. Following a study of the train market, the information acquired will hence help the company to better serve the implys of the customers.Jeddah, the geographic rear end is situated near the red sea. The total targeted population is a little over 3 one thousand million A year on year increase of 4.48% (the population growth during this time was 2.83%).(ameininfo)The kingdom is witnessing a change in demographics of home development. Previously, individuals build at least 98 percent of the homes, whereas developers only handled the remain 2 percent. The trend is however rapidly changing owing to a drastic rise in both the building materials, and a corresponding increase in development cost. Suggesting an increase in nuclear families. Thus, demands for all kinds of household goods - white goods, automobiles, bank loans, furniture - will increase..(ameininfo)There is a dire need to supply